Gift Cards Make the Best Gifts

Let’s just say it: Gift cards are the best present for almost everyone on your list.

“Gift cards?!” you yell, monocle falling into your tea. “Who, other than your distant relations, would be so tacky? So gauche?”

The answer? Most people. According to BankRate, 84% of Americans have received a gift card and 72% have given one. By the end of 2014, $124 billion dollars will have been loaded onto gift cards, and sales have been growing for years.

And the truth is, most of us will be unsuccessful when we shop for gifts this year. A 2014 survey from online retailer Rakuten showed almost three out of four Americans won’t like the gifts they receive this season.

For proof, look no further than The Gift of the Maji, a classic O. Henry story in which two lovers set out to buy each other gifts. Despite their poverty, the wife scrapes together $20 to buy her husband a chain for his only possession: an old pocket watch. In order to pay for it, she sells her beautiful long hair. But the husband trades his watch to buy his wife ornamental hair combs, leaving them both with nothing of value.

There are a lot of lessons here, like don’t ever buy someone a hair comb, but let me get to the most important one: Wouldn’t they both have been happier with Follow Your Art gift cards?

Instead of getting caught up the need to be thoughtful, to the point where both parties sold their most treasured possessions for pretty mediocre presents, they could have spent their gift cards together and gotten a sweet painting.

What were we talking about? Oh right, gift cards. The point is that you’re statistically likely to buy an unwanted, meaningless present, so don’t get gray hairs over choosing the right one. Instead of stressing out, just put 25 bucks onto a piece of plastic and spend another 10 minutes writing a nice card. That’s almost guaranteed to go over better than anything else you could give.

Why not just give everyone cash, you may ask? Dude, that’s so tacky!